Voyerism

This goes along with the idea created by Laura Mulvey, who suggested that the female body within film, TV and music videos are from the POV of a hetrosexual male.

Vouyerism is a form of 'looking' - this could be upon another person, for example spying, through binoculars, or even a video camera filming the perspective of someone else's life.

The Male Gaze, developed by feminist, Laura Mulvey describes how the audience, or viewer, is put into the perspective of a heterosexual male. Mulvey states that in film women are typically the objects, rather than the possessors. The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may, for instance linger over the curves of a woman's body. Voyerism is a form of "looking."

The woman is usually displayed on two different levels:

-    As an erotic object for both the characters within the film

-   The spectator who is watching the film

The Male Gaze typically focuses on:

-      Emphasising curves of the female body

-     Referring to women as objects rather than people

-     The display of women is how men think they should be perceived

-      Female viewers, view the content through the eyes of

a man

What this means...

Goodwin's theory states that women in music videos and movies are portrayed in a sexual manner, making it seem as though they are avaliable and desirable to men and at a lower status to the men. It also gives men/boys the impression that women are to be treated in the way they are in that video. For example, Wiley's video 'Heatwave' shows lots of women and 2 male's one being the singer/rapper. The the camera angles focusing on the female 'assets' throughout the video.