Purpose Of A Music Video In The Digital Age

The purpose of a music video is to promote an artist/bands song(s), this helps to increase sales and awareness of the artist or band to increase sales on their singles and albums of which the songs can increase their fan base. Music videos are a type of marketing technique that is used to gives viewers a chance to get an insight into the song. Artists/bands are also able to promote their merchandise in this way, such as clothing as it gives the viewers desire for the product. The digital age helps music video's to be viewed as they are a big part of technology as these video's are free to the public to view at their own times and they have a number of access points to watch music videos such as smart phones, via the web (desktop) and apps and sites including Youtube and Vimeo.Youtube channels for artists and bands have been designed so that there are links to their personal Myspace, Facebook and Twitter pages and is available so that viewers can go to their channel instead of going to copies from others on Youtube.