Cross Media Ownership/Advertising

Cross media ownership, is the term used to describe a company that owns multiple different businesses in the media industry.

The advertising side of all of this, is when a company wants to advertise a product, but does it through a very large variety of different media types.
The areas that Cross Media Advertising can cover are :

-          - Online/Websites

-          - Online Video

-          - Newspapers

-          - Magazines

-          - Posters

-          - Leaflets

-          - Mobile Phones

-          - TV

-          - Radio

-          - Pod-casting

-          - Hardware (CDs/dvds)

We'll be using cross media advertising, the three that I will be using are Video (online), Magazine (Album Advert), and Hardware (DigiPak).
I have discovers that they ALL seem to be picking elements of each advert. This provides the company with consistency, and more people will notice that it is the same brand’s advertising.


 Example:
Rudimental - Home

Digipack                                                                                                                      Poster



















Jessie J - Who Are You
  
Digipack                                                                                                                     Poster