UKF Summer Drum&Bass album cover suggests an upbeat/loud tempo, this is
shown through the mix of bright colours which also suggesting the diversity of
artists. The style of this album is suggests that the music will be powerful
and loud this is also shown through the typography and artwork as it is bold
and loud.
-Album in relation to lyrics of the song
As this album uses a collection of artists, it makes it difficult to find
relation between a specific song which lyrics relate to the album cover.
- Typeography
The typography for this album represents UKF very well as it the type is bold
which gives it a powerful feeling and the white contrasts well with the black background.
When it came to uploading our music video, we came across a few poblems. Sean (our Mac) hard drive had failed and we wern't able to save it anywhere else. This was a big problem as this was the only place that our music was saved on. We then had to call the technician and he recovered the video and was able to move it off the Mac so it was safe and we could then upload it.
The purpose of a
music video is to promote an artist/bands song(s), this helps to increase sales
and awareness of the artist or band to increase sales on their singles and
albums of which the songs can increase their fan base. Music videos are a type
of marketing technique that is used to gives viewers a chance to get an insight
into the song. Artists/bands are also able to promote their merchandise in this
way, such as clothing as it gives the viewers desire for the product. The
digital age helps music video's to be viewed as they are a big part of
technology as these video's are free to the public to view at their own times
and they have a number of access points to watch music videos such as smart
phones, via the web (desktop) and apps and sites including Youtube and Vimeo.Youtube channels for artists and bands have been designed so that there are
links to their personal Myspace, Facebook and Twitter pages and is
available so that viewers can go to their channel instead of going to
copies from others on Youtube.
The audience for this music video would be aimed at young and middle aged people as it is taking the old retro style and also uses current date music which appeals to a range of age groups.
Intertextuality is the way in which one media text is refrenced in another.
- Robbie Williams - You Know Me
This video shows Robbie Willaims getting taken to a "Alice and Wonderland" setting as he is then dressed up as the rabbit from the film. This creates intertextuality between the film and the music video. Also there is a shot at the end of the video where the artist is in the Metro- Goldwyn- Mayer trademark but instead of the traditional lion it is replaced with his rabbit character.
- Rabbit from Tim Burtons Alice and Wonderland
- Robbie Williams at the end of the video remaking the MGM trademark
- Red Hot Chili Pepper's - Californication
This video refrence refers to a number of video games. The video not only takes the animated route of video games but also uses features of a typical video game such as profile's for the charachters and statistics.The video appears as though the audience are controlling it though playing the game. This video is a mix of animation and performance which i think works really well. I think the video game aspect of the video is a
good way to target their younger audience
- Shots taken from the Californication video - Shots taken from video games
- Modonna - Material Girl
This video refrences the film "Gentlemen Prefer Blondes" where Marylin Monroe performed "Diamonds Are A Girl's Best Friend" Madonna dressed in similar clothing
and had similar choreography created to represent this film for the song .The intertextual image is not necessarily of Monroe but
the Hollywood concept of the sexy blonde whose aims to get exactly what
she wants.
Know I’ve done wrong, left your heart torn Is that what devils do? Took you so long, where only fools gone I shook the angel in you!Now I’m rising from the crowd Rising up to you! Feel with all the strength I found There's nothing I can’t do!
Chorus: I need to know now, know now Can you love me again? I need to know now, know now Can you love me again? I need to know now, know now Can you love me again? I need to know now, know now Can you love me again? I need to know now, know now Can you love me again?
It’s unforgivable, I stole and burnt your soul Is that what demons do, hey? They rule the worst in me Destroy everything, They blame on angels like you, hey! Now I’m rising from the crowdRising up to you!
Feel with all the strength I found
There's nothing I can’t do!
Chorus:
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
Uh, uh, uh, uh!
Oh, oh!
Told you once again,
Do this again, do this again, oh!
I told you once again,
Do this again, do this again, oh, oh!
Chorus:
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
I need to know now, know now
Can you love me again?
The song lyrics shows that the singer is singing about a story that doesn't apply to himself. The singer is shown preforming the whole way through the music video and dancing throughout the song which helps portray the genre of the song to the audience more, being pop. The people that are in the music video dancing also help to show this genre of what the song. It also helps to create an atmosphere and feeling to the audience that the artist would wants them to feel when listening to the song and watching the music video.
Today's activity we were asked to write down in no more than 50 words what we rthought creativity is. We all wrote down our definitions and put them on the table, we had a look at what weveryone wrote and discussed the definitions. We came to the conclusion that we couldn't critisise anyones definitions because they were indiviually created.
