Firths Theory
This is a theory where music videos can only be categorised into JUST THREE different types.
- Performance which is an act of staging or presenting a play, concert or other form of entertainment.
- Narrative which is a series of connected events usually forming the part or whole of a song.
- Concept which is an abstract idea.
Example of Performance based:
- Beneath Your Beautiful by Labrinth feat. Emeli Sande
Example of Narrative based music videos are:
- A Team by Ed Sheeran
Example of Concept based music videos are:
- Gold Dust by Dj Fresh
When trying to find videos to match into these 3 categories we found it very challenging as recently music videos use more than one concept. Although we then looked at music videos around the time Firth stated his theory and found that alot more music videos around then only used one concept.
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