- It sells the song and can hopefully leave you remembering the song
- Show off any talent the artist may have such as acting, dancing or element of instumental performance
- Gives the audience a better understanding of the song
- To sell CD's and gives the audience a visual resulting in an increase of sales
- Helps market the artist for exposure and crrating a name for themselves
MTV is a channel that plays music videos 24/7, its is based in New York City. It launched on 01/08/1981. The 1st ever music video to be palyed on MTV was The Buggles - Video Killed the Radio Star.
In the late1990s and early 2000s, MTV focused more on reality shows such as
- The Hills
- Laguna Beach
- Punk'd
- Pimp My Ride
- My Super Sweet 16
- Jersey Shore
Also in the 1991s they added animated programmes broadening their audience resulting in a more diverse network.In 1989 they decided to air scripted dramas and scripted and soap operas. They re-broadcasted programmes from Viacom owned TV networks such as BET, VH1, FOX, ABC and NBC.
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