Do I Just Keep On Chasing Pavements..

 

 We are recreating the Adele Chasing Pavements shot to help us understand the conventions of music video and the more practise we get the easier it will be when filming our final piece. We looked at a number of elements including location, sound, lighting, props, camera angles and editing,

Location

We found a tree in our school grounds that we think looks/ work best of the re-making of video 

Camera Angles

- Close up's

- Panning 

- High Angle Shot 

We will be using the Canon 550D and the stedicam to help us shoot.

Lighting
We had to consider lighting when lookingat our location in the shot we chose of Adele there is lighting on her face coming from the right, we masy use thye LED light if needed. Also to make a clear contrast from the lightness of the face and the darkness in the background we will probably need to do a lillt it of editing.

Props

Clothing: 

- Coat

- Dark clothing

- Makeup: simple

Editing

We will have to edit the sound and the visuals together,  we will also  need to change the colour of the whole picture as we need to make it look like it was filmed in the Autumn time and not in the middle of June.

The Common Denominator

We analyed 4 different music videos and wrote down all the shots we saw, we then came to realise that all 4 had 1 shot in commen.. THE CLOSE UP

POP - McFly - 5 Colours In Her Hair
- Panning shot
- Mid shot
- Long shot
- High angle shot
- Establishing shot
- CLOSE UP

This video had a narrative but mostly an element of performance. They used close ups to show the artists when they were singing and when they were playing an instrument.

BALLAD/POP- Adele - Chasing Pavements
- Panning shot
- Close up shot
- High angle shot
- Mid shot
- Long shot
- Birds eye shot
- Extreme close up
- CLOSE UP

Adele's video had a narrative and told a story between two characters. The close up was of her face and was used to show her singing i think they used this shot to show her emotion.

INDIE- Gotye - Somebody That I Used To Know
- Panning shot
- Extreme close up shot
- Mid shot
- Two shot
- CLOSE UP

Somebody That I Used To Know was just a performance based video, this is a video of two people singing throughout most of the song. They used close up shots of the artist's lips while he was singing and of his face again when he was singing.

ROCK- White Stripes - 7 Nation Army
- Mid shot
- Panning shot
- Extreme close up shot
- Long shot
- Black shot
- CLOSE UP

This Rock video has moving images coming towards you constantly so therefore there is a a number of long shots and close up's. This shows the performance elements of the song.

About Music Videos

The main purposes of a music video:
- It sells the song and can hopefully leave you remembering the song
- Show off any talent the artist may have such as acting, dancing or element of instumental performance
- Gives the audience a better understanding of the song
- To sell CD's and gives the audience a visual resulting in an increase of sales
- Helps market the artist for exposure and crrating a name for themselves

Music Televison- MTV
MTV is a channel that plays music videos 24/7, its is  based in New York City. It launched on 01/08/1981. The 1st ever music video to be palyed on MTV was The Buggles - Video Killed the Radio Star.



In the late1990s and early 2000s, MTV focused more on reality shows such as
- The Hills
- Laguna Beach
- Punk'd
- Pimp My Ride
- My Super Sweet 16
- Jersey Shore

Also in the 1991s they added animated programmes broadening their audience resulting in a more diverse network.In 1989 they decided to air scripted dramas and scripted and soap operas. They re-broadcasted programmes from Viacom owned TV networks such as BET, VH1, FOX, ABC and NBC.

What I Have Learnt From Last Year?

Refections of my development this yea

What New Terms Or Concepts Have I Learnt This Year?
- McGuffin

- Audinces and Institutions
- Enigma
- Digitisation
- Long Tail Theory
- Male Gaze Theory
- Digital/Analogue
- Niche's and Hits 
- Convergence
- Actual audience and intended adience
- Mass audience and niche audience
- Diegetic and non-diegetic sounds
- How big of an affect the internet has 
- Soft and sharp focus

What Skills Have You Developed From The Beginning Of The Course To The Present Day?
- How to use Final Cut Pro and how to edit
- Shooting footage on the new digital camera, and how to use the new DSLR camera
- Setting up the shot and thinking about what goes into the frame: Mise en scene and lighting
- Storyboarding/shotlisting/screenplaying
- How to analyse a moving picture

How Have Digital Technologies Impacted Your Production Work?
- Final Cut Pro has made it simple and easier to edit the footage together and it is advanced so can do a lot of things to make the film look better
- The new camera that we got makes the footage much better quality and makes it easier to shoot the film. It also makes it quicker and easier to produce the film

To What Extent Did Knowledge Of Media Products Influence Your Media Products?
- Forest Gump- the McGuffin

- Fairytale books- Shrek and Cinderella story

- Dark fairytale films e.g. Corraline, Snow White and The Huntsman, Alice In Wonderland, Frankenweenie

- Tim Burton