Introduction and Genre
-Old Skool RnB
Common features of this genre:
- Upbeat
- Fast pace /fast tempo
- Bouncy/lively
- Energetic
What is the relationship between lyrics and visuals?
- Being a performance and narrative based video, the lyrics sometimes much up to lyrics for example when Montell sings " Throw your hands up" he throws his hands up
What is the relationship between music and visuals?
- There only seems to be one tempo throughout the whole song
- However, slow motion shots are used throughout the song as well as normal time- to provide a contrast.
Are there close ups of the artist and star image motifs?
- There are many close ups used of Montell Jordan and at the females dancing on his video
- They are at a party and having a good time, can afford to look good and drink etc.
Is there reference to the notion of looking?
- There is great emphasis placed on the women in the video
- Male Gaze
- Voyeurism
- Women are perceived as the idols they are shown to be provocative/sexualised
- Slow motion of the men's reactions show them looking impressed/satisfied
Is the music video performance based, narrative based or concept based?
- Narrative and performance based
- Mostly performance
Conclusion
- Overall it is a very simple video which covers the main conventions of an Old Skool music video
- It is a feel good and song and video
- To improve it I think should have more of a storyline
